Building stories of amazing teams and brand futures
Welcome to BrandTold
My Story
I am an inspirational C-suite level Director with 25+ years experience of being able to cut through complexity to identify clear business issues to then build creative, yet pragmatic plans which address them.
I have delivered consumer engaging marketing plans across several of the UKs biggest brands – Airwick, Vanish, Mr Kipling, Celebrations, O2, Hovis, Walkers, Sensations and Doritos… and helped a few smaller ones get started too.
My IKAGAI ( reason for being) is 'nurturing and growing things' - that applies to my family, pets, plants (and those who know me will also know it means dough and sponges as I am an avid baker) but it also applies to companies, brands and people - I know I am good at it, I love it, the world definitely needs more nurturing and hopefully it can pay me to live.
My Approach
Being a dab hand at balancing the WHAT and the HOW I have delivered ambitious and innovative strategies to drive business growth, whilst leading change and developing teams to their full potential.
I get a lot of energy from working with others to grow their business, brands and people
My Services
Adept at
Business and brand strategy
positioning and creative
Marketing excellence
capability building
organisational growth
Marketing Transformation
operating model design
driving successful implementation and embedding