Helping Brands Find Their Story and teams deliver it
Welcome to BrandTold
My Story
I am an inspirational C-suite level Director with over 25 years of experience in brand development, adept at cutting through complexity to identify clear business issues. I build creative yet pragmatic brand strategies that effectively address these challenges.
I have successfully delivered consumer-engaging marketing plans for several of the UK’s biggest brands, including Airwick, Vanish, Mr Kipling, Celebrations, O2, Hovis, Walkers, Sensations, and Doritos. I have also played a key role in helping smaller brands establish their marketing capability from the ground up.
My IKIGAI (reason for being) is 'nurturing and growing things'—this applies to my family, pets, and plants. Those who know me are also aware that it includes my passion for baking dough and sponges. More importantly, it extends to companies, brands, and people; I excel at fostering marketing excellence and transformation. I know I am good at it, I love it, the world definitely needs more nurturing, and hopefully, it can pay me to live.
My Approach
Being adept at balancing the WHAT and the HOW, I have delivered ambitious and innovative brand strategies to drive business growth, while leading change and enhancing marketing capability within teams to help them reach their full potential. I derive a great deal of energy from collaborating with others to foster brand development, elevate their marketing excellence, and support their journey towards marketing transformation.
My Services
Adept at brand development, business and brand strategy, positioning, and creative marketing excellence. Focused on building marketing capability to drive organisational growth, we emphasize marketing transformation through effective operating model design, ensuring successful implementation and embedding.